This is certainly one way to market an album.
Miss May I put out the call for the ultimate fan to get a tattoo of their band logo in exchange for being featured on the cover of the band's new album, Rise of the Lion, out April 29th.
Well you can see the results above. The unidentified fan's face isn't even featured on the cover, just his back. As MetalSucks points out: why couldn't this just be photoshopped?
The band ended up turing the whole process of the tattoo into their new music video for the track "Gone."
[youtube]https://www.youtube.com/watch?v=5_R5jTAnDn8[/youtube]
So congrats randomĀ Miss May I fan, you're like sorta famous.