Sugar Horse is now streaming their crunchy, noisy new single "New Dead Elvis" from the upcoming record Grand Scheme Of Things, due out October 4. And what's not to love here? Sugar Horse has some seriously fuzzy riffs, ear-shattering vocals (partially due to the volume – it's a good thing), and a psych-heavy music video to top it all off.
"This song is about reflecting on celebrity culture around death and its glorification, immediately following the death of my father," said Sugar Horse of the single. "There is a romanticization of 'the tortured artist' or 'the biblical hedonist' that follows celebrity and music culture around that I find pretty appalling. It's something that I believe is responsible for the deaths of a large number of some of the most profoundly talented people that have ever graced this miserable planet and it should be prevented as soon as possible…"
"Alas, the mob want their blood and I fear it shall persist until the sun swallows us."
Regarding the album, the band shares: "This album was intended to be a sideways step. A move away from the kind of thing that is expected of us… if anything is at all. What I mean by that, is the songs are more direct. They take a much shorter amount of time to 'get to the point.' We also wanted to make this one noticeably 'less metal.' While we love being a bit boneheaded and confrontational, we definitely wanted to explore the more melodic, song-based side of the band’s sound.
"Normally, you'd see shortened song structures and more singing and think, 'Oh these guys are going for gold….they wanna get on the radio and make millions of bloodstained pounds.' Well, you're very much entitled to think that if you wish, but it felt like more of a songwriting challenge than anything else to be honest. We've done the whole drawn out, endless space rock thing a good few times now and it would've been easy to rest on those laurels. Do something we're comfortable with. Alas, that is not really the point of this band. We'd much prefer to make it difficult and take the long route."
