Metal Injection's own Frank Godla recently hosted a panel discussion named Marketing & Publicity For Your Band: Know Your Audience at the Inferno Fest Music Conference 2022. The discussion explored publicity and marketing for bands in today’s age, and featured Adam Sagir (Noise Cartel PR), Katy Irizarry (Season of Mist) and Celia Woitas (Hammer Hammer DE).
Follow along as the group covers how they started, what they look for when building campaigns, advice for bands to make a name for themselves, ways a publication can grow, trends in today’s marketing climate and so much more!
00:00 Introductions
00:40 How the panelists started out in media
03:29 When should a band start thinking about publicity?
08:04 What are things you do to ensure coverage for your bands?
16:10 Has the rise of singles changed your PR campaign?
21:21 How involved do you get with artist social media?
24:10 Advice to bands starting out looking for representation?
30:00 How do you navigate publications with more available than ever?
34:00 Examples of proudest work in publicity?
40:00 Do you play into trends that happen in the world?
