Over the past few days I've been seeing a lot of people posting this website called Eternify, which takes your favorite artists' song and loops them for 30 seconds. Eternify then tells you how much you've contributed to the artist in streaming profit and you get to feel like you've done your part as a listener! Everyone wins, considering Spotify revenues is a fairly hot topic right now.
It's all well and good that there was an attempt to help out artists, except for that part where it's prohibited by Spotify. If you look into the Terms and Conditions listed on the website, head on down to the eighth section titled "User Guidelines" and check out clause (g).
(g) artificially increasing play count or otherwise manipulating the Services by using a script or other automated process
Y'know, exactly what Eternify is doing. Plus, Eternify gives you the option to mute the loop, so basically Spotify is paying out for music you're not listening to and for you to loop the exact same 30 seconds of a song for hours on end. YouTube has been a streaming service for quite some time now and the site quickly caught on to the fact that people loop videos in order for their friends or favorite artists to make as much money as humanly possible… how would this situation be any different?
Business Insider actually reached out to Spotify for a comment on the site.
"We welcome any legitimate means to help artists get their music discovered in Spotify and to be fairly compensated. With this in mind, we're currently trying to contact Eternify to check that their app follows Spotify's terms of use."
So we'll see, but my money is on this whole thing getting canned on a count of the language in the Terms and Conditions (which you agreed to).
