Lamb Of God achieved their first gold record in 2016 with their 2004 album Ashes Of The Wake. Now they've hit that milestone a second time, this time with their 2006 album Sacrament. In order to achieve a gold record in the United States from the Recording Industry Association of America (RIAA), an artist must sell 500,000 copies of their album. It should also be noted that as of 2016, the RIAA added that 1,500 streams of an album's music is the equivalent to 10 album track sales, or one album sale (you can read their press release on that here).
After a comprehensive analysis of a variety of factors – including streaming and download consumption patterns and historical impact on the program – and also consultation with a myriad of industry colleagues, the RIAA set the new Album Award formula of 1,500 on-demand audio and/or video song streams = 10 track sales = 1 album sale.
Also effective today, RIAA’s Digital Single Award ratio will be updated from 100 on-demand streams = 1 download to 150 on-demand streams = 1 download to reflect the enormous growth of streaming consumption in the two plus years since that ratio was set. Just as RIAA announced when setting the initial formula in 2013, our analysis and the determination of a formula is based on comparative consumption patterns, not marketplace value.
Lamb Of God are currently set to appear on Megadeth's Megacruise later this year, as well as tour Europe with Kreator and Power Trip. In the meantime, maybe go stream Sacrament some more and help Lamb Of God achieve a platinum record.
