It's always cool to see a band take the initiative to be a little more creative with promoting their record; it gives the fans something to latch on to and get excited about during the wait. Trivium did exactly that.
So what you're going to want to do is head over to Trivium.fm on your computer and then grab your phone and do the same on the phone.
It'll give you a code to plug in on the smartphone version of the website, and then a message will call you while playing graphics on your computer screen. Alternatively, you can just plug in your number on the desktop version and it'll call you, just in case you don't have a smartphone.
Apparently you're supposed to get a teaser of a new track on the phone call, but my phone so graciously drops the call every time I try because my cell phone service in my house is just excellent. So someone please fill me on if their new David Draiman-produced album Vengeance Falls is any good or not! I'm curious to hear, especially since they worked with Draiman this time around… weird. Don't forget to catch them on tour with DevilDriver, After the Burial, and Sylosis!
Update: Somebody posted a Youtube video of the experience:
[youtube]http://www.youtube.com/watch?v=dn4GKZLvUyQ[/youtube]
