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SUMO CYCO Strobes Along in New Single "No Surrender"
[youtube=https://www.youtube.com/watch?v=iTTm8t1gCGw][/youtube]

Music Videos

SUMO CYCO Strobes Along in New Single "No Surrender"

Seriously, there are a lot of flashing lights in this video.

Sumo Cyco will release their new album Initiation on May 7 and is now streaming their literally flashy new single "No Surrender". According to vocalist Skye "Sever" Sweetnam, the single is all about staying true to yourself.

"'No Surrender"; is about the struggle to be your authentic self, living your truth and battling inner demons," said Sweetnam. "The music video depicts four characterized versions of myself representing different sides of my personality and how I see myself. They’re lurking in the darkness over my shoulder, always questioning each other’s decisions.

"The song is written from the perspective of the voice or voices in my head. Telling me to run one moment and another to hold my ground and another to fight back. In between some epic rocking out with the band, I wanted the viewers to visualize the colorful juxtaposition that goes on in my mind."

Initiation is available for pre-order here.

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