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Metal Merch

THE SWORD Up Their Merch Game By Releasing A Bike

Ride and bake?

Ride and bake?

The Sword, a band who has been known to put out merchandise such as a pajama set andĀ beer, is one-upping themselves this year with the production of a BMX bike! The bike is called The Stormwitch and was made in conjunction with both the company Subrosa and drummer for the group, as well as BMX rider himself, Jimmy Vela. The bike features art done by comic book artist and The Sword cover artist J.H. Williams.

Check out the trailer the band posted for the bike!

[youtube]https://www.youtube.com/watch?v=iCM14dbg1yM[/youtube]

No word yet on how you can order the bike, but I'm pretty sure this has won the band the title of "Most Creative Merchandising SchemeĀ of 2014."

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