Avenged Sevenfold is celebrating 25 years as a band with a digital museum exclusively available in the smash hit video game Fortnite. This coincides with the inclusion of Avenged Sevenfold's "Nightmare" joining their other track "Hail To The King" in the Fortnite Festival event. Avenged Sevenfold promises that you don't have to be a gamer to check out the museum, but y'know – you still need to download Fortnite to see it.
The digital museum shouldn't be much of a surprise to any Avenged Sevenfold fan, either. The band has been going hard on Web3 functionality and features over the past few years, including a digital fanclub with exclusives for owners like shows only they can get into.
"25 years have absolutely flown by," wrote Avenged Sevenfold of the museum and anniversary. "We wanted to do something to mark the occasion of our vast history by not just looking backwards but also forward. We started throwing around the idea of a gallery or museum of sorts to display art and eras of the band, but it was important to us to reach more people virtually.
"With 'The Museum', fans are able to control their own narrative as well as unlock hidden meanings, recordings and easter eggs. This project quickly got larger and larger as we worked with our friend Ryan McKinnon over the last year. What we have now is basically a fully virtual gallery, experience and escape room. We hope you enjoy taking a trip down memory lane with us.
"You do not need to be a gamer to enjoy this. This is more casual so that with a little problem solving, you can make your way through the experience. We hope some of you create 'play through guides' — which we will repost.
"Today, 'Nightmare' has also been included on @FortniteGame Festival. It will join 'Hail to the King.'
"To experience 'The Museum' please download Fortnite on any device. When prompted with the search bar please enter island code 5592-6865-3961.
"To 25 more…."